A Successful Facebook Fan Page Have Five Unique Elements, Does Yours?
Does your Facebook Fan Page possess the elements to drive traffic towards your brand?
Unique Facebook Fan Pages
Ask yourself or your organizational leaders what type of value does your page present to the fans who follow your brand. Use your Facebook page as a tool other than totally dependent on Facebook. Facebook controls your users is no good for business. If Facebook is down, how are you going to communicate with your potential consumers. Analyze these five elements and determine if you your fan book fan page needs some renovations.
A Facebook Fan Page Have Five Unique Elements, Does Yours?
Build your buzz greater with these five elements.
Prepare your audience for your music.
Use Facebook as a tool, not a personal website.
1. Networking with other platforms
Building a large following requires a network of other platforms, working in conjunction to drive visitors to your fan page. You should have at least three forms of traffic coming from three different places to build upon your Fan Facebook page.
You can not just depend on Facebook to get your message to the people as a brand. Use it as a tool but use other tools as an arsenal to build your buzz as an artist.
- For example, Your web page, twitter account, and email address are three other platforms that will work with your Facebook fan page.
- Your web page, your Soundcloud, your Email, and Tumblr page are other platforms that will work with your Facebook Fan Page.
Create a social media machine to build your buzz in other areas.
2. Be a Resource
Some pages are used as connection hubs, but others offer information pertinent to their consumers. They use the information as added value to have consumers create a connection with the brand. Your consumer have to get more out of the deal than just a link to your music. What happens when they heard that song before. Give the something else to do, learn, expose them too to add value to your Facebook Fan Page. Answer the question Why would a consumer come to my Face Book Fan Page other than my music?
3. Creating contests that include Engagement
For Artist or Brands that want fan pages to have added value (a reason for users to join the page, aside from brand loyalty), but don’t want to become a resource portal; offering contests and coupons specifically to Facebook users can entice consumers to join.
- Adding value to your brand is the key to a successful Facebook page. Giving away free tickets to a show! Giving a way Music in a calculated manner all adds value to your Facebook page. Don’t just share a link and spam people. Give them an opportunity to receive something else other than a spammy looking link to your music.
4. Empowering Pre Existing Loyalty Pages From Others
One of my favorite stories about social media involves the Coca Cola Facebook page. The fan page was created by two users who liked Coke. What started as a fan page for fun, turned out to be the largest product fan page on Facebook. Loyalty from supporters can come in different forms. If a person can make it to your shows but the are active in your digital campaign, reward them with a invite to their favorite restaurant. Stay true to your fans and they will always support you, even when the public is talking bad about your brand. They will be the one who defend your brand to the death.
5. Targeting the proper demographic
Sometimes no matter what you do, your Facebook page won’t grow. This can simply be a side effect of Facebook’s demographic. There are just some brands that will not have a strong presence on Facebook, But you may have a strong presence on another platform. Either way target people who really want to be engage with with brand. Development a community of followers who understands your brand. Acknowledge and reward them for supporting your brand.
A wise man once told me, if you like fox holes, Don’t join the Navy.
Basically cater to the people who understands your brand. Help them understand your brand. Engage with your supporters and eventually more supporters will come.
Your Facebook page don”t need all five to flourish but you should have some type of resemblance of these five elements for your Facebook page to grow. Don’t spend all your time on social media. Visit A Better Artist, A Better Brand Understands Time Management. Until next time, may your grind take you exactly where you want to go. From the” bottom to the top” in the words of Preddy Boy P